Mother Essentials: Jordan Karim of Flora & Noor
For today’sMOTHER ESSENTIALScolumn, Chicago-basedJordan Karimbrought us through her day-to-night routine as a busy mom of three and founder of halal-certified, clean skincare brandFlora & Noor. Originally created to cater to her own skincare needs and her son’s eczema,Flora & Noorproducts are vegan, alcohol-free, free of animal by-products, Leaping Bunny Certified, and especially great for those with melanin-rich skin and chronic skin conditions like melasma, eczema, and hyperpigmentation. Below, check out whatMOTHER ESSENTIALSkeep Jordan—and her kiddos Amirah, 5, Rami, 4, and their newborn sibling—going, from sun up to sun down.
Oatmeal & Shea Body Butter.“My little ones and I start our morning routine with showers and after we lather our bodies in Flora & Noor’s Oatmeal & Shea Body Butter. My son has eczema and it does wonders for him and it keeps our skin moisturized throughout the entire day despite having incredibly dry skin.”Oatmeal & Shea Body Butter, $26,Flora & NoorandAmazon.
Vitamin C Collection.“As a busy mom, my skincare routine is simple, effective, and quick using Flora & Noor’s Vitamin C Collection. The Boost & Brighten Vitamin C Cleanser, Vitamin C Resurfacing Toner, Super Glow Gel Moisturizer, and Bright Side Serum work together to give me cleaner, brighter, tighter, and hydrated skin.”Vitamin C Collection, $120,Flora & NoorandUlta.
Restoration & Renewal Kit.“Since watching me get ready, my little ones love facial massages, so we all treat ourselves to an at-home spa treatment using Flora & Noor’s Restoration & Renewal Kit. The 100% authentic jade stone facial roller and gua sha are cooling and soothing and help to relieve puffiness, tone, and sculpt my face, and it’s fun for my little ones!”Restoration & Renewal Kit, $38,Flora & Noor.
Smoothies.“For breakfast, I love making smoothies with my kids! It’s super fun and healthy for everyone, plus you can’t go wrong with a delicious drink and a dose of vitamins.”
Daniel Tiger.“During breakfast and before school, my kids always watchDaniel Tiger. It’s their favorite show and he has much better manners thanBluey!”Daniel Tiger viaPBS.
Serving Beauty Podcast.“After school drop-off, I love to start my day listening to my favorite podcast, Serving Beauty with Kitiya King on Apple Podcasts. Listening to other beauty founders and their journey is motivating and gets me going and inspired for the day.”ServingBeautyPod.com.
Bubble Tea.“After school pick-up, we go for a treat because we celebrate the small wins in life such as getting through the day! We are obsessed with bubble tea and boba and love trying different local small businesses.”
Grandma Check-In’s.“Family is everything, so my kids and I both call my mom twice a day to catch up.”
Khan Academy.“No matter how busy I am, I will always make time to study with my kids. Khan Academy is our go-to because the learning games are fun, motivating, and enjoyable for me too.”KhanAcademy.org.
Shahid.“To wind down, I useShahid, an Arabic streaming platform to watch most of my shows. It also has kid shows and programming, too!”
Bedtime Stories.“Every night before bed is storytime. Two books my kids are loving right now are Carmen Agra Deedy’sThe Rooster Who Would Not Be Quiet!andHow Kofi Amero Became the Hero of Ameroby Kya Johnson.”The Rooster Who Would Not Be Quiet!, $15.49,AmazonandBookshop. How Kofi Amero Became the Hero of Amero, $26,AmazonandBookshop.
For moreMOTHER ESSENTIALS, peep our recent features on photographerNicki Sebastian, Duster co-founderMELISSA MAGSAYSAY, Herman Miller creative directorKELSEY KEITH, chefVALERIE GORDON, artistERIN JANG, Chicago party momKRISTEN KAZA, Hedley & Bennett founderELLEN MARIE BENNETT, Mochi Kids founderAMANDA STEWART, chefCRISTINA KISNER, chefCAMILLA MARCUS, artistCAROLINE Z HURLEY, Just Date founderSYLVIE CHARLES, food iconAMANDA HESSER, Prickly Pear founderMONA BAHRAINI, Solace Summer founderMEGAN BRE CAMP, Wonder Valley co-founderALISON CARROLL, OZMA designerHEIDI BAKER, authorTIFFANY ROSE SMITH,HEIDI BAKERof OZMA, andPHOEBE SUNGof Cold Picnic.
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