对孩子们来说，建造堡垒是一项行之有效的创造性活动。和愚蠢在美国，这种创造力被提升了好几个档次。该公司由具有全球视野、住在华盛顿、有两个孩子的母亲克洛伊·瓦雷利迪创立，愚蠢创造了各种开放式的玩具和DIY套装，让孩子们可以建造任何他们的想象力，包括大胆的、多彩的形状和受启发的游戏空间弗里达•卡罗而且包豪斯．另外，该品牌最近刚刚推出产品为婴儿——正好赶上即将到来的假日购物季。
看看愚蠢背后的妈妈:受现代艺术启发的开放式玩具
早上9点
10/20/22
摄影的艾米丽白
单击任意图像进入幻灯片
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"I switched careers and became a play designer, working on everything from board games to STEM toys. I very reluctantly moved to Washington, DC when I was 7 months pregnant with my first born and have grown to love our life and community here."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我出生在伦敦，在雅典长大，在阿姆斯特丹住过一段时间，在那里我是一名建筑师，最终搬到纽约帕森斯学习。”
“我转换了职业，成为了一名游戏设计师，从事从桌面游戏到STEM玩具的各种工作。当我怀第一个孩子7个月的时候，我非常不情愿地搬到了华盛顿特区，我已经爱上了这里的生活和社区。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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"In a way, it all came together during a trip to the National Gallery in DC with my then 2-year-old daughter. We had just entered the room with Calder’s modulus when she exclaimed 'Toys!' I thought to myself, 'Yes—what if there was a toy that almost looked like a sculpture and had that super fun building play pattern?'"
"I worked on the idea while my own family was growing, quickly realizing that whether we like it or not, toys do take over our living spaces once we start having children. So, it became important to me that Follies was not only a great toy, but that it also brought joy to parents, too. You'd mistake it for an art piece if someone came over."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我一直对让小孩子成为他们自己游戏空间的建筑师这个想法很着迷。小孩子天生就喜欢建造自己的堡垒或藏身之处——这是他们说“这是我的空间”的一种方式。它很傻，很神奇，在一个完全由成年人设计的世界里，它只适合我。”
“在某种程度上，这一切都是在我和当时两岁的女儿去华盛顿国家美术馆(National Gallery)的时候发生的。我们刚带着考尔德的模量走进房间，她就喊道:“玩具!”我对自己说，‘是的，如果有一个看起来像雕塑的玩具，并且有超级有趣的建筑游戏模式，会怎么样?’”
“我在自己家庭成长的时候就有了这个想法，我很快意识到，不管我们喜欢与否，一旦我们有了孩子，玩具就会占据我们的生活空间。所以，对我来说很重要愚蠢不仅是一个很棒的玩具，而且它也给父母带来了快乐。如果有人过来，你会误以为是艺术品。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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online shop just over a year ago and within a month we got nominated for Toy of The Year, the top industry award, which was a big surprise for our small business. But the best part was seeing families unbox our sets on Christmas day and getting messages about how much children love the play-pattern. As an often overwhelmed parent, it made me smile when a mom wrote to me that not only did the kids play with it for hours, but she even managed to have a cup of coffee."
"Meanwhile, we are completely bootstrapped, so it’s always a big challenge to compete as a small business with the mammoths of the toy industry, but we are getting there, one good product at a time. I remember reading about the inventor of this mega hit toy who came up with the idea after realizing how many hours kids spend on YouTube watching unboxing videos and wanted to monetize it by creating a toy that went viral. My hope is that we become a toy company known for good design and putting families and children’s needs first."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我们推出了在线商店就在一年前，不到一个月，我们就被提名为年度玩具奖，这是行业最高奖项，这对我们这个小公司来说是一个很大的惊喜。但最棒的部分是看到家人在圣诞节那天打开我们的电视机，并收到孩子们有多喜欢这种游戏模式的信息。作为一个经常不知所措的家长，当一位妈妈写信给我说，孩子们不仅玩了几个小时，她甚至还喝了一杯咖啡时，我笑了。”
“与此同时，我们完全是白手起家的，所以作为一家小企业，与玩具行业的猛犸象竞争总是一个巨大的挑战，但我们正在努力，一次只生产一款好产品。我记得读过关于这个超级热门玩具的发明者的故事，他在意识到孩子们花了很多时间在YouTube上观看开箱视频后，想到了这个想法，并想通过创造一个病毒式传播的玩具来赚钱。我希望我们能成为一家以优秀设计和把家庭和孩子的需求放在首位而闻名的玩具公司。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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this set, because parents have been asking us since we launched for a baby product! There are a lot of baby block sets in the market, but none that are designed to follow a child’s developmental needs from birth to the toddler years."
"The four Montessori-inspired objects help with pattern recognition, tummy time, helping the baby learn how to sit, and fine motor skill development. Like our Azul set, it comes with easy play ideas for parents."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我很兴奋这组，因为自从我们推出婴儿产品以来，父母们一直在问我们!市场上有很多婴儿套装，但没有一款是专为满足孩子从出生到学步阶段的发展需求而设计的。”
“这四件蒙台梭利启发的物品有助于模式识别，俯卧时间，帮助婴儿学习如何坐，以及精细运动技能的发展。就像我们的Azul套装一样，它也为父母提供了简单的游戏想法。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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limited edition set is inspired by Frida Kahlo’s famous house. It has all the ingredients of a very fun set; in just a few minutes kids can build a playhouse, a puppet theater, and a little kitchen while learning about Frida's life through a beautifully illustrated poster."
"It's also a beautiful design piece, with gorgeous silkscreens that closely match the colors of Frida’s house. And like all of our large sets, it folds flat once you are done. Let’s just say it has all the ingredients of a 'wow' present they'll play with all year long."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“这限量版套装灵感来自弗里达·卡罗的著名房子。它拥有一个非常有趣的设置的所有成分;孩子们可以在短短几分钟内建造一个玩具屋、一个木偶剧院和一个小厨房，同时通过一张精美的插图海报了解弗里达的生活。”
“这也是一件漂亮的设计作品，华丽的丝网印刷与弗里达房子的颜色非常匹配。就像我们所有的大型布景一样，一旦你完成了，它就会被折平。这么说吧，它具备了让他们一整年都在玩的‘哇’礼物的所有成分。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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Follies creations around the house."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我有一个6岁的女儿和一个3岁的儿子，所以现在的游戏时间通常是他们两个一起策划各种恶作剧。说实话，我们家的游戏时间看起来相当混乱，但我认为有一个让孩子们能感受到自己的空间很重要。这也有助于他们发展自己的独立游戏技能。他们也有一些不断变化的愚蠢房子周围的创作。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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open-ended play in a variety of settings—alone, with siblings or friends, in combination with other toys—is a winner in my books. That said, I always look for a small quirky toy to go with a larger item, that I know will match my children’s interests du-jour."
The Bauhaus Baby Set, $55, Follies.
The Casa Azul Set, $165, Follies. ">
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“我只想得到不断给予的礼物。选择孩子们玩了一天后不会厌烦的玩具总是一场赌博，但找到鼓励孩子的产品无限制的玩在我的书中，在各种各样的环境中——独自一人，与兄弟姐妹或朋友一起，与其他玩具一起——都是赢家。也就是说，我总是找一个小而古怪的玩具来搭配大物件，我知道这将符合我孩子的兴趣。”
包豪斯婴儿套装，55美元，愚蠢．
Casa Azul套装，165美元，愚蠢．
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Casa Azul Set by Follies.
The Casa Azul Set, $165, Follies. ">
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仔细看看这个限量版Casa Azul Set愚蠢。
Casa Azul套装，165美元，愚蠢．
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The Casa Azul Set features stunning limited-edition silkscreen prints in bold hues inspired by Frida Kahlo's home in Mexico.
The Casa Azul Set, $165, Follies. ">
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适合4岁以上儿童，Casa Azul Set以弗里达·卡罗在墨西哥的家为灵感的大胆色调的限量版丝网印刷。
Casa Azul套装，165美元，愚蠢．
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The Casa Azul Set to create elaborate structures like Frida’s kitchen, a casita, a pyramid for her animalitos, her bed nook, and an easel to draw on.
The Casa Azul Set, $165, Follies. ">
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由100%无毒塑料制成，儿童可以使用Casa Azul Set来创造精致的结构，比如弗里达的厨房、小屋、动物金字塔、她的床角和画架。
Casa Azul套装，165美元，愚蠢．
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The Casa Azul Set also includes a free double-sided poster that kids can use to learn about Frida Kahlo's life.
The Casa Azul Set, $165, Follies. ">
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Casa Azul Set还包括一张免费的双面海报，孩子们可以用它来了解弗里达·卡罗的生活。
Casa Azul套装，165美元，愚蠢．
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The Baby Bauhaus Set consists of super-soft objects that feature unique patterns and high-contrast designs for little bodies to enjoy looking, grabbing, throwing and stacking, while boosting pattern recognition and fine motor development in babies and toddlers.
Each set includes a booklet with free Montessori-inspired activities for parents.
The Bauhaus Baby Set, $55, Follies.">
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与此同时,包豪斯婴儿套装由超柔软的物体组成，具有独特的图案和高对比度的设计，让小身体享受观看、抓取、投掷和堆叠，同时促进婴幼儿的模式识别和精细运动发展。
每套包括一本小册子，为家长提供免费的蒙台梭利式活动。
包豪斯婴儿套装，55美元，愚蠢．
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playfollies.com and follow @playfollies on Instagram.
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- 有关Follies及其鼓舞人心的创始人的更多信息，请访问playfollies.com并遵循@playfolliesInstagram。
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